Challenges | ||
Moment of truth | What typical moment (activity-time-space) in your experience flow offers an opportunity for improvement for your user? | |
When you start to think about meeting with a friend and you have some time left. (the very start of the proces) | You get an invite to meet a friend. You want to meet him, but you don't want to end up with only him. | |
Think & Feel | What frustration, unmet need or dilemma occurs at this moment, is experienced by your user? | |
Frustration: the expected feeling of working hard to fill in the dates and the uncertainty of the respons. Unmet need: the user wants to be sure of the response without doing work. Dilemma: shall I use datumprikker or should i risk being alone? | Frustration: I dont want to think about it. Dilemma: shall I wait for the others to respond, or shall I risk to be the only one at the bar? I dont want to hurt his feelings with my neglect to respond but I dont have enough to talk about with only him. | |
Vision | In the ideal future situation, what would you want your user to experience? | |
With one button send a message to a group of friends to meet. | After receiving an invitation to meet, the user can view the other invited people and select a minimum amount of friends to join or select specific people that need to join before he even considers coming to the bar. | |
Challenge | Translate this into a challenge statement | |
How to get a fast and easy response from your friends? | How to be selective in your response without harming the organiser emotionally? |
02/12/2014
Challenges defined
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